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– How Adidas Runtastic Build Meaningful Relationships with Their UsersĬHECKASO is an analytical ASO platform that provides you with up-to-date data on keywords, competitors, ratings, and reviews.

HighlightsĠ2:10 – Where to start with user retentionġ0:52 – How to effectively manage in-app messagingġ3:02 – The survey questions that helps them fix their productġ5:17 – The strategies that led to a 230% growth in user retentionġ7:30 – How retention leads to lower CPIsĢ4:05 – How to connect user retention to overarching company/product goals Show Mentions Today’s guest is Anja Obermüller, the Head of Product Marketing (adidas Training) at adidas Runtastic.Īs Head of Product Marketing at adidas Runtastic, Anja is responsible for coordinating marketing efforts in terms of UA, CRM and campaign management for the adidas Training app.Īnja Obermüller is the Head of Product Marketing (adidas Training) at adidas Runtastic.